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Client confirmed by Ed 2026-10-22: legal name KASH Rentals, LLC; nightlife brief.

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SUPERSEDED 2026-10-22: Ed rejected the "Cash & Chrome" rename. The brand is KASH Rentals. See Redo 2026-10-22 at the bottom of this page. The Cash & Chrome names, logos, domains, handles and recommendation below are kept for the record only.

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Phase 1 built 2026-10-22, 5:44–5:55 PM ET. Phase 2 browser checks added 6:11–6:13 PM ET. Nothing has been purchased, registered, filed or shared. These are knockout searches, not legal clearance.

Brief and assumptions

• Client: exotic car rental, South Beach, Miami Beach FL. Fleet at launch: Corvettes and an M-series BMW convertible. These may appear in copy only, never in logos, names or domains.
• Audience (current brief): young, luxury-lifestyle, nightlife and entertainment crowd. Club-goers with money to spend who want to look good.
• Theme: 80s neon South Beach look (neon pink/teal, sunsets, palms, 80s chrome). No TV show's name, title lettering or logo.
• Legal name: KASH Rentals, LLC (spelling confirmed by Ed 2026-10-22). Sunbiz shows KASH RENTALS, LLC, document L26000524106, Active (checked 2026-10-22 ~5:52 PM ET). The consumer brand would be a DBA of this LLC.
• Brief: nightlife (confirmed by Ed 2026-10-22). Guardrails: no dollar-sign imagery, no cash stacks, no promises of VIP access.
• Assumed: "Cash" is not a payment-method promise. Age 21+ rentals. No budget figure given. DBA allowed.

Names

Every candidate considered

1. Cash Rentals (keep as is). Weak: reads as "rentals you pay for in cash" and pulls budget/no-credit-check search intent. cashrentals.com is taken. TikTok @cashrentals is a Georgia car-rental account.
2. Cash & Chrome: money meets 80s chrome. Shortened to C&C.
3. Cash Exotics: plainly says what it is.
4. Cash Coast (Cash Coast Exotics): Miami coastline swagger.
5. Cash After Dark
6. Cash Top Down
7. Cash SoBe
8. Cash Car Club ("club" suggests a membership that doesn't exist)